"How do I make the most of the time I have here?"
Hi, I'm Kingshuk Mukherjee- my friends call me King.
I'm a full stack copywriter & growth strategist.
In simple speak, my skillset is-
- I write copy (landing pages, email sequences, articles, advertisements) using psychology, persuasion, and sales. I write with the specific purpose of selling stuff.
- Then I learned how to build & design the websites the words would go on, how to validate out what products people wanted, and rapidly grow email lists of people I'd sell those things to.
- Then I realized that hated the spammy, aggressive tactics I (and most people sell online) and decided to do things my way.
My way worked out well.
Over the last 5 years, I've used those skills to help Wall Street Journal and New York Times best selling authors, Fortune 100 consultants, notorious dating coaches, stay at home moms and more, build small, profitable businesses online - and do it without compromising on their values or principles.
If you want to learn more, I'll have a page up soon dedicated to that. But until then, just email me and we'll see if it makes sense for us to work together.
Here's the thing- there are plenty of "build your business online and live your dreams!" websites and I don't really want to add to that noise.
Yes, you can build a business that allows you to have the freedom you want and deserve. Where most are peddling chatbots and magic funnels, I believe you build companies by solving real problems for people, and then you sell those solutions without being unethical or scammy.
That's only a little of what my work on this site is about though.
6 years ago, I read the 4 Hour Work Week, got inspired, and decided I was going to build a business that I could run from a laptop, travel indefinitely, live in France, race motorcycles in Italy, and live happily ever after.
And then came my reality check. When I set off building my first business, I got my ass handed to me by the fear, anxiety, and mental chaos that came with that decision.
I wasn't ready for entrepreneurship. No one told me about the emotional work.
The battle we all face
What I've learned is there's a significant gap between our best intentions and the action we take. I just told you about those dreams I had of running a six-figure business from my laptop. Chances are many of you have similar goals - goals that stretch you far outside of your comfort zone.
Ever felt the fear of failing when you start a business?
Or of walking up to that attractive girl on campus and introducing yourself?
Or cold calling someone? Or firing someone? The list goes on forever.
I know why you're stuck. It's not the technical skills. It's the emotional stuff.
You've probably never even heard of Emotional Work, to be honest. Steven Pressfield comes closest in his book "The War of Art," where he names the enemy "The Resistance."
So what is Emotional Work? It looks like work- it's all the mechanical actions you take. You can send an email or make a phone call. You can physically walk up to someone attractive and speak to them.
Super easy, right?
But what about when you have to send that email to someone incredibly successful who you really want to speak at your new event? What about cold calling a stranger with the prospect of rejection? What about calling a dealership to see if they can match the amazing deal you saw someone else get online?
These are simple tasks mechanically. But emotionally...they're tough.
You might recognize some facets of emotional work:
Managing self-doubt, insecurity, uncertainty. Procrastination. Acting in the face of a host of fears: failing, of saying the wrong thing and looking like a dickhead, of cold calling. Getting rejected. Learning to trust yourself and your decisions despite what everyone else is saying. Learning to examine your strengths and weaknesses. And the renewed daily battle to execute ruthlessly.
Your ego is on the line. You risk rejection, failure, and humiliation.
So you stay paralyzed, over analyzing, and stuck.
Ben Horowitz, the legendary investor and CEO had this to say about Emotional Work-
“By far the most difficult skill I learned as CEO was the ability to manage my own psychology. Organizational design, process design, metrics, hiring, and firing were all relatively straightforward skills to master compared with keeping my mind in check. I thought I was tough going into it, but I wasn’t tough. I was soft.
Over the years, I’ve spoken to hundreds of CEOs, all with the same experience. Nonetheless, very few people talk about it and I have never read anything on the topic. It’s like the fight club of management: The first rule of the CEO psychological meltdown is don’t talk about the psychological meltdown.”
Mastering the Emotional Work means it's all on you.
It means that owning that your business problems are a reflection of your personal problems. Entrepreneurial setbacks are character setbacks.
My biggest breakthrough was in understanding that becoming a better entrepreneur meant evolving who I was- not my blog, not my business card, or even my business idea. I would have to become far more capable in order to serve my clients and customers in a way that satisfied them.
And even if I knew what I had to do, I'd have to find the Courage to actually embrace those new unknowns and make those changes. That's my answer to the question you found at the top of this page- "How do I make the most of the time I have here?"
So here's your call to action. I can teach you how to build a business, and I'll share a bunch of that stuff here. But thinking bigger- If you're ready to start living on your terms and build the life you know you should be living, chasing possibilities rather than making decisions from a place of fear or avoidance- sign up below and I'm happy to share what I know with you.
All growth begins at the point of resistance. Embrace it.
Billionaire Hedgefund Manager & NYT Best Selling Author of Principles
Unless you want to have a life that is directed by others, you need to decide for yourself what to do and you need to have the courage to do it.
Best Selling Author and Marketer
People get entrepreneurial block for only one reason. It is not because they are not qualified, it is not because they are not passionate- it is because they are afraid.
And you need to be clear with yourself about what you are afraid of, why you are afraid, whether you care enough to dance with that fear because it will never go away.