Hi, I'm Kingshuk. 

Welcome to my online home.

"The best way to insulate against chaos, uncertainty, fear, and doubt, is to become eminently capable, while collaborating with other capable people." 

I'm a brand strategist for the firearms and outdoors industry.

On this site, I share what I'm experimenting with, learning, or working on: Radical self-optimization (or self-actualization), crushing comfort zones, becoming a capable civilian, and how to market effectively to build extraordinary companies. 

The unifying idea for this site is learning to better thrive despite the perpetual swirl of chaos and uncertainty in life and business.

I share the best of what I've learned or found recently in a bi-monthly newsletter - it's the best of what I have to offer. No spam, ever. Unsubscribe any time.

Join in on the conversation below.

Here are some of my popular essays...

Life is Short: I am dying. This dictates everything I do.